The idea of translating your website to multiple languages might be costly and daunting at first. But the numerous benefits of localizing your business are much more important to discard the idea. In fact, localizing a website comes with numerous benefits to you and your business. Here are important benefits of localizing your website.
The process will greatly expand your global reach. There were more than 509 million users of Chinese speakers in 2015. That makes up more than 30% of the total internet users. Only 2.8% of online content is in Chinese. Can you see the big opportunity for your business if you can localize your website to Chinese? If any portion of your target market includes Chinese customers, you should consider translating your website to Chinese. That will help your business stand out as a leader in the industry.
More than 72% of the customers prefer to spend time on sites that are in their own language. Localizing will help communicate your brand message much more effectively. On the other hand, the online localized e-commerce market is still unsaturated. There are only 30% of Fortune 1000 companies localized in offering their products and services. Hence, there is ample opportunity on the market right now. With a website in multiple languages, you can reach more customers in their own languages to sell your products and services.
Localization will help build credibility within your target market. When you speak to the audience in their mother tongue, they will see that you are quite serious about getting their attention. Visitors will have an excellent experience interacting with your brand. It can help build your credibility as a reliable business over time. Your visitor will not trust you when he or she is not able to understand the content on your website. Hence, you need to find the best website localization service on the market without delay.
The right localization company will help you by offering a high-quality job at an affordable price. With a host of localization services out there, selecting the best company is not easy. You have to do the homework properly before finding the right company in this regard. A good website localization company will help increase customer engagement. Your customers are more likely to further engage with your business over time. The importance of making a good first impression is even important when it comes to an online business. In fact, if the customer finds that they can interact with your business in their own language, they are more likely to recommend your business to their friends, family members, and relations. That will increase your sales and profits over time.
More information on the benefits of localization can be found here: http://www.economicsdiscussion.net/articles/advantages-and-disadvantages-of-localisation-of-industries/1535
There is also an SEO benefit in localizing your site. SEO keywords are quite competitive in the English language. But there is much less competition for foreign language keywords. You can take advantage of this situation by localizing your website. Call Localizer (localizer.co) for all your website localization services on the market.